VW – The California Adventure

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DESCRIPTION

A woman, her husband, and a 2006 red Volkswagen Beetle convertible named Penelope make their way up and down the California coast in this spot for Volkswagen of America.

STORY

Not Afraid! was commissioned to produce a true life Volkswagen story for the launch of the “VW: Stories” website.

One of the requirements of the campaign was that these had to be real stories. Since my wife owns a Red Volkswagen Beetle Convertible, we decided to tell the story of our road trip down California’s Pacific Coast Highway. During that trip, I had taken hundreds of photos along the way, which gave us the inspiration to tell this story utilizing only still photographs and voice over. My wife Dara and I co-wrote the script with her providing the voice over.

Client

Volkswagen of America