Not Afraid! is a unique creative and technical consulting firm. Our media, events, and experiences will expand your reach and messaging through precise and powerful storytelling fused with technological innovation.
Victories come in many forms, but the most meaningful victories happen in tiny little steps.
Not Afraid! was handpicked by Famous Footwear via Poptent.net to bring a more emotional component to Famous Footwear’s “Victory is Yours” campaign. They had previously created spots that were humorous but understood that an emotional story could be more effective.
We took that mission to heart and came up with the heart-warming approach that poses that we all experience many tiny victories and setbacks everyday.