Cutting a trailer for your film can sometimes be a daunting task, especially for the short filmmaker. Your short is already (or should be) a very tight and streamlined story. How do you distill to its most essential elements that entice and beguile potential viewers in less than 2 minutes?
Stephen Garret of Jump Cut (formerly Kinetic) breaks down the guidelines and tropes of successful trailer cutting in his article First Impressions for Filmmaker Magazine. As a filmmaker and editor it’s a great read, and for me pointed out reasons why you may not want to cut the trailer for your own film, especially if like me, you’re also your own editor.
I previously detailed my process in creating a trailer for The Specimen, but can’t help but wonder now, what someone else may have come up with for the film.
EDIT: I came across a new article posted today strangely enough in the New York Times that also uses Stephen Garrett as a source and visually maps out trailers from this years Oscar Contenders. You definitely need to absorb this.
What’s your process for cutting a trailer? What do you think of Stephen Garrett’s advice? Let me know in the comments.