In  my last camera post The Revolution Evolves I talked about Sony taking baby steps with the crippled NEX VG10 compared to Pany’s AG-AF100 which has folks like Phil Bloom preparing to open their wallet.

Sony heard the call and took another big step announcing the PMW-F3.  With a large Super 35mm sensor, large pixels (no line-skipping) and a rating of 800 ISO.  It’s essentially an EX3 with a large sensor and PL mount, for about $16K.   A proper video camera with all the ENG and other video features you’ve come to expect including variable frame rates and the same codec as the EX1 and EX3.

Sony PMW-F3

Here are some sample films already hitting the net.

At $16K  it’s not exactly affordable when compared to a $1500 DSLR or a $4800 Pany AF-100.  But it’s still cheaper than a RED or the F3′s bigger brother the F23.

But  Sony didn’t stop there and also announced this smaller camera for direct competition with the AF-100.

Canon, where are you?